The toolkit is designed for small and medium-sized NGOs, advocates,
and citizen journalists to help them create and distribute content for
their advocacy efforts while exploring the constantly evolving world of
campaigning and communications.
Recent years have seen a
massive shift both in who produces media and how that media is
produced. Free software tools and ‘do it yourself’ web applications are
opening up new means of content creation and new channels for
distribution for NGOs, journalists and individuals.
the fact that these tools are free, there are still obstacles to NGOs
using them effectively to make a difference to the marginalised
communities they are working with.
Message in-a-box provides
accessible and effective training materials on selected free software
tools and web applications with a focus on giving people what they need
to know in order to create and distribute content. The materials cover
print publishing, using images, internet, audio, video and mobile
The toolkit contains:
- Strategy and
tactics: Planning guides to help you choose the right medium for your
campaign, plan your production and use your resources effectively.
- How-tos: Quick projects to help you get started with open source tools.
- Tools: More detailed tutorials and downloads for selected tools to help you create and distribute content.
The toolkit is available on a website and also as a booklet and DVD to enable those without internet access to make the most of the content.
If you would like to order the toolkit, please write to [email protected]